Big Data application in the Dairy Industry

Purple Cow cartoon by Gaping VoidSeth Godin’s seminal book “Purple Cow” defined the DNA of contemporary marketing theory. Big data and data driven analytics are defining the DNA of enterprises in all industries. This article describes an interesting link between big data technology, DNA and cows!

Some excerpts:

  • Data-driven predictions are responsible for a massive transformation of America’s dairy cows. While other industries are just catching on to this whole “big data” thing, the animal sciences — and dairy breeding in particular — have been using large amounts of data since long before VanRaden was calculating the outsized genetic impact of the most sought-after bulls with a pencil and paper in the 1980s.
  • The bull market (heh) can be reduced to one key statistic, lifetime net merit, though there are many nuances that the single number cannot capture. Net merit denotes the likely additive value of a bull’s genetics. The number is actually denominated in dollars because it is an estimate of how much a bull’s genetic material will likely improve the revenue from a given cow
  • Thousands of years of qualitative breeding on family-run farms begat cows producing a few thousand pounds of milk in their lifetimes; a mere 70 years of quantitative breeding optimized to suit corporate imperatives quadrupled what all previous civilization had accomplished

Interestingly, they were able to predict the perfect bull with the best quality of semen (with the highest lifetime net merit) before the bull produced even a single offspring!

Thanks to Tabby for pointing this article out!


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