I believe that every kind of institution — business or otherwise — today carries not just a social responsibility, but an existential responsibility. A responsibility not just to society — but to life itself; and further, to the art of living. An obligation to elevate what’s worthy, good, and true in every life; a duty not just to “serve” people as “consumers,” but to better people as humans; a calling not merely to “deliver” — but to matter.

Umair Haque, Business Should Focus on Sociality, Not Social “Media, ”  Harvard Business Review (via ibmsocialbiz)

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